We offer two different options: 150€ per person for the semi-private experience and 350€ per person for the VIP experience.

Our tours are designed for anyone who wants to discover fashion in Italy authentically. Over the years, we have welcomed a wide audience and created tailored experiences that make fashion accessible, educational, and enjoyable for all.
Our most frequent guests include:
Families with children;
Pre-college and college students;
Professionals;
Groups of friends;
Couples;
All Female Groups (Sisters, bachelorettes, etc.);
Solo Travellers;
Anniversary, birthday, wedding, and bachelorette celebrations;
Companies (Team Buildings or Advanced Training Programs).

Whether you’re a fashion lover, a curious traveler, or a student, our experiences offer an engaging way to connect with the world of Italian fashion.

Our services are carried out in Italian and English. For an additional fee, we offer supplementary support in the following languages:
French
German
Spanish
Portuguese
Chinese
Korean
Japanese
Russian
Arabic

Before the tour, our team will contact you and send you a short questionary to fill out.
We will ask you about your style, budget, approximate size, and height, etc. to make sure you will be satisfied with our service.
Don’t hesitate to let us know if you have any particular requests.

That depends on your budget. We have a wide range of shops we can bring you to, from affordable (less than 100€) up to high luxury.

Usually, we walk an average of 1 km on our tours. Please wear comfortable shoes. If you don’t feel like walking, we also provide a supplementary chauffeur service.

If you choose the VIP Shopping experience, our tour leader will meet you outside your accommodation. If you choose the semi-private experience, details with the meeting point will always be sent to you by email before the tour. The tour leader will be there to support and help you throughout the duration of the tour.

Sure, we can. Our personal shoppers are thrilled to help brides find the wedding dress of their dreams. 

The shops we work with have different kinds of merchandise. At the moment, we offer the opportunity to purchase merchandise from local fashion designers, international luxury brands, vintage vendors, and local artisans.
You can choose from jewelry (fashion to fine), bags, shoes, leather goods, women’s, men’s, and kid’s clothing (contemporary, classic, dressy, and casual), and fragrances. 

We try to accommodate all body types. Please let us know in advance if you have any specific requests.  

Of course, we do! FF Tour offers online courses, ebooks and consultations.

We can issue refunds if you cancel any of our services 1 month in advance (4 weeks prior to the service).

Because it saves you time, eliminates guesswork, and guarantees you get the best experience in the shortest amount of time.
In one day, you don’t have hours to waste standing in lines, getting lost in tourist traps, or trying to figure out what’s actually worth seeing.
Our tours and workshops are designed for travelers with limited time who still want a meaningful, authentic, and stylish experience of Italy.
Here’s what you get when you book with us:
A curated, insider experience you’d never find on your own;
Direct access to local artisans, ateliers, and hidden gems;
No research, no planning—just show up and enjoy;
A high-quality experience, instead of rushing around seeing “just anything”;
Personalized recommendations you can use before and after the tour;
A memory you’ll actually remember—not another generic city walk;
Whether you want to shop like a local, learn a traditional craft, or experience real Italian culture, our one-day experiences help you get the absolute best of the city in the limited time you have.

To keep the experience intimate and personalized, every guest who joins the tour needs to reserve a spot, even if they are accompanying someone who is shopping.
This ensures we maintain a high-quality experience for everyone and stay within the capacity limits set by the boutiques and artisans we visit.

Both tours offer insider access to boutiques and artisans in Italy, but the Standard Tour is semi-private (you’ll possibly share the experience with a few other guests).
The VIP Tour is fully private—just you, your group, and your guide—plus added luxuries like champagne, snacks, and a mini makeup session.
Choose the VIP Tour if you want a more intimate, pampered, and customized experience.

No—there’s absolutely no requirement to buy anything.
The value of the tour is in the expert guidance, insider access, and curated experience, not in how much you spend.
You’ll visit boutiques, ateliers, and hidden gems that most tourists never find, but you’re never pressured to purchase.
If you do choose to buy, great—you’ll have access to experts who help you make the right choices.
If you don’t, you still get the full experience, the education, and the exclusive access.
You’re paying for the expertise. What you buy is completely up to you.

Sure, we’re at Via dei Benci 21, Florence. Please contact us to make an appointment.

Our tours and workshops have very limited spots and fill up fast, especially during peak season.
Booking early guarantees availability and allows us to tailor the experience to you.

All tours and workshops run rain or shine.
Most of the experience takes place indoors, so your itinerary isn’t affected, and you still enjoy the full value of the day.

We can accommodate most dietary needs with advance notice.
Just tell us what you require, and we’ll make sure your VIP experience is seamless.

Many do, and when they don’t, we provide translation so you still enjoy the full experience and insights.

Most experiences last between 2 and 4 hours, depending on the activity.
Full details are listed on each tour/workshop page.

Absolutely.
Most of our guests are solo travelers — these experiences are designed to be safe, welcoming, and enjoyable for individuals.

We sure do! Over the years, we had the pleasure to private, fully customized workshops and tours for companies looking for unique team-building or corporate gifting experiences. Have a look here!