ciao, i’m alice
and in 2018 I founded FF Tour ® (First-Class Fashion Tour) with the passion and aim to connect international shoppers with the finest boutiques and hidden gems in Italy: Florence, Rome, Milan & Venice.
At FF Tour, we specialize in creating unforgettable shopping tours in Italy that combine style, culture, and craftsmanship. Our mission is to give travelers more than just a shopping day — but a curated experience that connect you to the heart of Italian fashion and artistry.
I hold a BA and MA in Fashion from the University of Florence and I have been awarded with numerous prizes from prestigious institutions, including Sarah Lawrence College (NY) and Smith College (MA).
In 2025, I was named fashion insider in Italy by Travel+Leisure.
Every event and experience we curate at FF Tour, is carefully put together for you. Have a look at our immersive Artisan Workshops.
Connect with Alice on LinkedIn.
“Trusted by brands and organizations worldwide, I deliver engaging lectures on Italian culture, craftsmanship, and fashion.”
– Alice Cozzi
With the Valentino Garavani Team from Poland after a training session in Rome, Italy
Discover our tours
Explore local boutiques, hidden ateliers, and artisan workshops in Italy’s most stylish cities, including Milan, Florence, Rome & Venice.
Reviews
We spent a perfect half a day exploring artisan shopping in Florence. The guide took us to exactly the types of places I hoped. I would do this again the next time we are in Florence. Highly recommend!!
— Sarah
We had a wonderful time with Gabriella in Venice! She is charming and funny and very knowledgeable about Venice history and the local artisans. You can tell she has a real passion for her tours!.
— Julia
If you enjoy Milan fashion, you have to book this fashion tour! Whether you’re a fashion enthusiast or simply curious about Milan’s glamorous side, this tour is a must-do experience!
— Ashi
Enrich Your Stay with Immersive Workshops
Our immersive, hands-on workshops celebrate Italian craftsmanship. Discover the art of perfume making, explore traditional leather crafting, and enjoy a variety of creative experiences tailored to curious travelers.
Your Personal Italy Insiders —Anywhere, Anytime
Enjoy our Digital Resources, Online Courses and Consultations comfortably from home and experience the best of Italian fashion remotely.
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