Your Exclusive Access to Italian Style

Discover secret designer boutiques, private vintage ateliers, and Italian artisans — all guided by our expert personal stylists in Florence, Milan, Rome and Venice.

EXPLORE OUR FASHION EXPERIENCES

Our award-winning shopping tours

Discover exclusive shopping tours in Florence, Milan, Rome and Venice to explore Italy’s fashion heritage—featuring independent designers, hidden vintage boutiques, and exceptional Made-in-Italy artisans.

Every experience is thoughtfully personalized and tailored to match your unique style, preferences, and budget.

Our shopping tours have been recognized as a must-do experience by Travel + Leisure.

shopping tours

Mother and daughter during a shopping tour in Florence, Italy with FF Tour

A girl shopping in Rome during a fashion trip

A customer shopping in Florence, Italy, during one of FF Tour's trips

Alice Cozzi, founder of FF Tour, personal shopping agency in Italy

About Us

Alice Cozzi is the founder of FF Tour, the first company in Italy specializing in premier luxury personal shopping tours and craft workshops.

Over the past 6 years, FF Tour has crafted bespoke experiences for discerning travelers in Florence, Milan, Rome and Venice, offering exclusive access to Italy’s top designers, private ateliers, and hidden fashion gems.

Every tour and workshop is designed to leave a lasting impression, with a focus on exclusive access, expert guidance, and immersive cultural experiences.

With a growing audience of fashion enthusiasts and luxury travelers, FF Tour continues to share insights, tips, and behind-the-scenes access to Italy’s most coveted fashion destinations. Read more about us here.

Experience Italy Beyond the Ordinary: Our hands-on Artisan Workshops

Perfume Workshop

Perfume Class in Rome during an artisan workshop

Design your signature scent from scratch in Venice, Florence, Rome or Milan. Blend exquisite fragrances under expert guidance and take home your personal luxury perfume.

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Leather Workshop

A leather class at Salotto21 in Florence

Craft a luxury leather wallet with your own hands in Florence. Expert guidance, premium materials, and a masterpiece you’ll cherish forever.

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paper Workshop

Paper marbling class in Florence, Italy, during an artisan workshop

Turn ordinary paper into extraordinary art in Florence. Learn the centuries-old technique of paper marbling and create your own vibrant, one-of-a-kind designs.

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what our customers say

      EXCELLENT  
   Based on 179 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Alan Foe 
 
 
 
 Trustindex verifies that the original source of the review is Google. Our granddaughter had very specific and not typical requests. Ashi did exceptional work with a fun and intelligent approach. Above and beyond, 5 stars, THANK YOU.
  
 
      Posted on Google  
   
   Gareth Box 
 
 
 
 Trustindex verifies that the original source of the review is Google. We brought a group of 21 students to the art studio to do tote bag painting. Sophia and her colleague were brilliant. They were attentive and supportive and they delivered the bags to our hotel once they dried. I recommend these sessions!
  
 
      Posted on Google  
   
   Kersten Alvarado 
 
 
 
 Trustindex verifies that the original source of the review is Google. We had a wonderful time on our shopping trip. Sofia was so knowledgeable about the area and she was the sweetest. I would highly recommend a FF Tour
  
 
      Posted on Google  
   
   Sarah Webb 
 
 
 
 Trustindex verifies that the original source of the review is Google. I did marbling class and perfume making with Sofi. Both were so fun. The marbling is easier than you think and there’s no wrong way… whatever you do looks cool. We made two lovely perfumes and learned about how to make them.
  
 
      Posted on Google  
   
   Joy Taylor 
 
 
 
 Trustindex verifies that the original source of the review is Google. A Beautiful and Memorable Perfume-Making Experience in Venice!

We had a wonderful experience with Florence Fashion Tour! Alice did a fantastic job coordinating our private perfume-making workshop at our hotel in Venice during our honeymoon, making everything seamless and special.

A special thank-you to Gabriella, who was wonderful and guided us through each step of creating our own unique fragrances. She also thoughtfully offered to arrange a private tour of Venice, including shopping and visits to Murano and Burano, which was such a lovely personal touch.

We now have a beautiful keepsake from our honeymoon—a fragrance that will forever remind us of Venice and the special memories we made together.

We highly recommend Florence Fashion Tour to anyone looking for a unique and meaningful experience in Venice. Thank you, Alice and Gabriella, for making our honeymoon even more special!
  
 
      Posted on Google  
   
   Debra Mazloff 
 
 
 
 Trustindex verifies that the original source of the review is Google. Really nice having someone show you where to shop, communicate with shop owners, and provide their opinion.  Plus it was a lot of fun.  I would highly recommend.
  
 
      Posted on Google  
   
   Carina Angelini 
 
 
 
 Trustindex verifies that the original source of the review is Google. Bellissimo! Una esperienza unica e meravigliosa. Mi ha piaciuto tantissimo
  
 
      Posted on Google  
   
   Joanna Ransdell 
 
 
 
 Trustindex verifies that the original source of the review is Google. Claudia was a knowledgeable, interactive and exceptional guide for our time in Rome. We enjoyed our walk through the beautiful city center. Claudia took my mom and I to some unique and special boutiques where we bought once in a lifetime special outfits that we will treasure forever. Claudia is warm, kind and a wonderful guide and we had a great time together.
  
 
      Posted on Google  
   
   Kimberly Como 
 
 
 
 Trustindex verifies that the original source of the review is Google. Claudia was an amazing host! She welcomed us into her home, she was very knowledgeable and personable, and made it a very memorable experience. It was the best part of our trip so far. Highly recommend!
  
 
      Posted on Google  
   
   Julie Gale 
 
 
 
 Trustindex verifies that the original source of the review is Google. I had a fabulous experience shopping with Sophia yesterday. Sophia knew the ins and outs of Florence’s clothing market. Had mapped out the stores that carried my style of clothing and artisan made leather I sought after. Sophia was very welcoming, intelligent, and great to spend time with. I highly recommend this experience to anyone who would like to shop with local knowledge.
  
 
  
  
 
    Verified by Trustindex  Trustindex verified that these reviews were published on FF Tour. Shopping Tours in Florence, Milan, Rome, Venice's Google Business Profile. Learn more

Elevate the italian Experience

We work with some of the most reputable partners in the travel and fashion sectors.

Partner with FF Tour to offer your clients exclusive fashion tours, authentic artisan workshops and unforgettable luxury experiences in Florence, Milan, Rome and Venice. Email us at info@ff-tour.com to receive our B2B catalogue.

FF Tour's Partners: Fora Travel, Prior World, Fora Travel, Le Baccanti, Queens of Club, La Rinascente

Don’t Have Time for a Tour?

Explore our exclusive collection of curated digital guides to shop in Florence, Rome, Milan and Venice like a local. Shop smarter and experience Italy beyond the usual tourist trail.